SEO & DISCOVERABILITY

Get Found by MoreLocal Customers on Google

Q: How does SEO pricing work?

SEO services are available as a standalone offering or added to any web development project. Pricing is based on the scope of work. Reach out and we'll give you a clear quote after understanding your current situation and goals.

Most small businesses are invisible online — not because they don't have a website, but because Google doesn't understand what they offer or who they serve. We fix that with technical SEO, on-page optimization, and local search strategy built specifically for small businesses.

What We Do

What SEO for Small BusinessesActually Involves

SEO isn't a one-time fix or a magic button. Here's the real work behind a site that ranks.

🔬

Technical SEO Audit

We review your site's speed, crawlability, structured data, canonical tags, and indexing status — and fix what Google is penalizing you for.

🗺️

Local Search Optimization

For local businesses, showing up in the "map pack" on Google is often more valuable than organic rankings. We optimize your Google Business Profile and local signals.

📝

On-Page Optimization

Title tags, headings, meta descriptions, internal linking, and keyword placement — reviewed and improved across every page that matters to your business.

🧩

Structured Data & Schema

Schema markup helps Google understand exactly what your business offers. We implement the right schema for your industry so your listings stand out in search results.

📄

Content Strategy

We identify what your potential customers are actually searching for and help you create pages that answer those questions — the foundation of sustainable rankings.

📊

Measurement & Reporting

You'll know exactly what's improving and why. We track rankings, traffic, and leads — not vanity metrics — so you can see real business impact.

Why Local SEO Is Different fromGeneral SEO

You don't need to rank nationally. You need to rank locally.

Most small businesses serve a specific geographic area. A cleaning company in Dacula, GA doesn't need to compete with every cleaning company in the country — just the ones their potential customers will find first when searching in their area.

Local SEO focuses on the signals Google uses to decide which businesses to show in local searches: your Google Business Profile, your site's location signals, local citations, reviews, and structured data. Get these right and you can outrank much larger competitors in your own backyard.

The signals that actually move the needle for local businesses:

Google Business Profile completeness and activity
Consistent NAP (Name, Address, Phone) across directories
Quantity and quality of Google reviews
Location-specific pages and content on your site
LocalBusiness and Service schema markup
Page load speed on mobile (most local searches are on phones)
Backlinks from local or industry-relevant sites

Our SEO Process

SEO is a long game. Here's how we approach it honestly.

Discovery & Baseline Audit

We assess where you currently stand — rankings, traffic, technical health, and competitor positioning. This gives us a clear picture of what to fix first.

Keyword & Opportunity Research

We identify the specific searches your potential customers are making and map them to pages on your site — or identify pages that need to be created.

Technical Fixes & On-Page Optimization

We implement the changes with the highest impact first — fixing what's actively hurting you, then optimizing pages for your target keywords.

Local Signals & Google Business Profile

We optimize your local presence so you show up in map results when customers in your area search for what you offer.

Ongoing Monitoring & Iteration

SEO is never finished. We track your rankings, adjust strategy based on what the data shows, and keep pushing the needle forward month over month.

SEO & DiscoverabilityPricing Tiers

Transparent starting points for every stage of growth. Not sure which fits? Riley can help you figure it out in minutes.

Foundations

One-TimeLet's Chat

Get your site properly optimized and discoverable — a clean, one-time engagement.

Full technical SEO audit
On-page optimization (titles, meta, headings)
LocalBusiness, Service & FAQ schema markup
Google Analytics & Google Search Console configuration
Crawlability, indexing & LLM crawler directory setup (llms.txt & llms-full.txt)
Delivered in 3–4 weeks

Honest Answers AboutSEO

We won't promise things we can't deliver. Here's how SEO actually works.

How long does it take to see results from SEO?

Honestly, most businesses start seeing meaningful movement in 3–6 months. Technical fixes can show impact faster, but organic ranking improvements take time — Google needs to re-crawl and re-evaluate your site. Anyone promising page-one results in 30 days is not being straight with you.

Can you guarantee a #1 ranking on Google?

No — and any agency that does is misleading you. Google's algorithm is not something any third party controls. What we can guarantee is that we'll implement best practices, be transparent about progress, and focus on improvements that actually drive traffic and leads.

Do you work on sites you didn't originally build?

Yes. We offer standalone SEO audits and improvements on sites we didn't originally build. You don't need to be a web development client to work with us on SEO.

Do I need SEO if I'm already running Google Ads?

They serve different purposes. Google Ads put you at the top immediately but stop the moment you stop paying. SEO builds organic visibility that compounds over time and doesn't have a cost-per-click. Most businesses benefit from both, but SEO is usually the better long-term investment.

What's the difference between local SEO and regular SEO?

Local SEO specifically targets searches where a customer's location matters — "car detailing near me" or "commercial cleaner in Dacula." It involves your Google Business Profile, local citations, and location-specific signals on your website. For most small businesses, local SEO is where the highest-value opportunities are.

How does SEO pricing work?

Our SEO engagements are custom scoped based on the job (project-based) rather than rigid flat-rate packages. Ongoing monthly SEO support and strategy retainers are available, but require a custom quote tailored to your specific business and target audience. SEO can also be bundled directly into any new web development project. Not sure which approach fits your budget? Chat with Riley or book a call with us to discuss your goals.

Why are you selective about SEO clients?

SEO done well requires genuine attention and ongoing work. We'd rather take on a smaller number of clients and do excellent work than spread ourselves thin and deliver mediocre results. We're currently building our SEO track record and want to make sure every client we take on is set up for success.

Ready to Show Up WhereCustomers Are Searching?

We're currently accepting select SEO clients. Reach out to check availability and discuss what your business goals look like.